Sunday 4 October 2009

Planning of A2 media coursework - documentary

To research my target audience, i submitted a questionnaire in order to recieve detailed information in which to follow while making my documentary.





Questionnaire Results

Male - 13
Female - 18











We asked a range of people to answer our questionnaire’s to get a reliable result. However because 18 females and 13 males answered the questionnaire’s it will be slightly unreliable as there are more females than males that answered the questionnaires.


What is your age?

10 and under – 2
11-20 – 12
21-30 – 4
31-40 – 6
41-50 – 6
50+ - 2







We also asked a variety of people from different ages to answer our questionnaire although there are more people from the ages 11-20 years.


What is your occupation?

Retired – 2
Student – 14
Shop assistant – 1
Library – 1
RAF officer – 1
Bus Driver – 1
NHS – 1
Manager – 2
Teacher – 2
Television Sales – 1
Cleaner – 1
Engineer – 2
Waitress – 1
Civil servant – 1















We mainly have students that have filled in our questionnaires but once again we still have a variety of people with different occupations ranging from shop assistants to engineers.

What is your favourite sweet as a child?

Liquorice – 3
Lollipop – 2
Milkyway – 2
Bonbons – 4
Cadburys twin – 1
Cola bottles – 1
Fizzy Bottles – 1
Flying saucers – 1
Jelly tots – 1
Rolos – 1
Whethers original – 1
Mars bar – 1
Aniseed balls – 1
Sweet tobacco – 1
White mice – 2
Chocolate limes – 1
Vice versa – 1
Haribo – 1
Pear drops – 1
Blue bottles – 1
Caramel bells – 1
Spiral – 1
Penny sweets – 1
















Even though most sweets are still out now which people classed as there favourite sweet in the past, there are a few sweets that are unable to be purchased now such as vice verses, showing us that sweets can go out of fashion easily.




What are your favourite sweets now?

Sports mix – 1
Bonbons – 1
Liquorice – 3
Toffee crisp – 1
Galaxy – 1
Chocolate raisins – 1
Haribo eggs – 1
Chocolate nibbles – 5
Hard gums – 1
Peanut butter cups – 1
Rolos – 1
Milk bottles – 1
Cherry drops – 1
Fizzy bottles – 1
Almond tart – 1
Flying saucers – 1
Strawberry pencils – 1
Cheesecake – 1
White mice – 1
Skittles – 1
Humbugs – 2
Crunchie – 1
Malteasers – 1
Twix – 1






We have discovered that people still have their favourite sweet now the same as when they were younger. Also it shows that some participants have changed what their favourite sweet is now, showing that there are many new sweets are being brought out.



If you could bring back any sweet from the past what would it be?

Tuti Fruti – 1
Whisper mint – 1
Milky bar munchies – 1
Pear drops – 2
Fruit winders – 1
Brain lickers – 1
Snicker – 1
Ice cream chews – 2
Star dust – 1
Everton mints – 1
Nerds – 2
Sweet tobacco – 1
Bonbons – 1
Ticket – 1
White mice – 1
Vice versa – 5
Frosties – 1
Caramac bars – 1
Flying saucers – 1
Bullseyes – 1
Barley twists – 1
Caramel bells – 1
None – 2




Most sweets people have said they would want to bring back are still out but are very hard to find. However, some you can still find in the average sweet shop.


What is your least favourite sweet?

Chocolate peanuts – 1
Marsbar – 1
Liquorice – 11
Cola bottles – 1
Fizzy sweets – 1
Smarties – 1
Turkish delight – 1
Star bar – 1
Bonbons – 1
Nibbles – 1
Rhubarb pie – 1
Opal fruits – 1
Toffee – 1
Hubbabubba – 1
Sour balls – 2
Millions – 1
White mice – 1
Bourville – 1
Picnic – 1
Brainlickers – 1




Although people enjoy sweets they still have a least favourite sweet and this chart clearly shows that liquorice is the least favourite sweet.


How far away is your local sweet shop?

Under 5 minutes – 22
5 minutes – 6
10 minutes – 2
15 minutes - 1






Our survey clearly shows that people don’t have to go far to get to the nearest sweet shop. With no one out of the 31people said there sweet shop is a drive away and 22 people say there sweet shop is under 5mins away.

How much money do you spend on sweets a week?

£0 to1 - 9
£1 to 2 - 12
£2 to 3 - 7
£3 to 4 - 1
£4 to 5 - 1
£5+ - 1





We can see that people don’t spend too much money on sweets as the survey shows that 21 people spend £2 or less on sweets every week


Have you had any problems with your teeth as a result from eating too many sweets?


Yes – 10
No – 21





Although the survey shows us that most people don’t have problems with their teeth because of sweets, 10 people still said they do.

How many fillings have you had?

0 – 12
1 – 2
2 – 7
3 – 3
4 – 1
5+ - 6





The survey shows that most people have no fillings however 6 people say they have 5 or more fillings, which shows us that the people how spend the most on sweets have resulted in having the most fillings


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Heres some research that we found about sweets from the internet



Sweets!

1. Name a loveheart
CONFECTIONARY company Swizzels Matlow are offering Trafford residents an opportunity to have their name on one of Britons most iconic sweets, a love heart. The company, which makes sweets such as Love Hearts, Drumsticks and New Refreshers, is celebrating its 80th birthday. They are asking people to submit their own love heart messsages together with a short explanation on why they should be chosen. The ten winners will have their names on the sweets, which will go into production.
Wirral Globe
2. The good old days
2:57pm Friday 1st June 2007
I WAS in the car with my dad the other week and I started reminiscing about the sweets we used to enjoy as kids. Growing up in the 70s I can remember horror bags, which were crisps in the shape of spooky characters like Count Dracula. They cost pennies to buy. Does anyone else remember those?
But my absolute favourites were sherbet lemons, which you could buy at what was then my local newsagent, for 20p a quarter. Without wanting to sound like somebody's granddad, 20p wouldn't even buy you a bar of chocolate these days. Not only were these sweets so sweet that they used to sometimes bring tears to my eyes when I sucked one, but I loved the way the sherbet used to explode on your tongue when they broke in two. I saw a box of these in a sweet shop a few years ago, but they looked smaller than I remember them. Or is it a case of me being bigger, I don't know? I also discovered strawberry sherbets when I was a kid, and couldn't get enough of those either.
My other favourite sweets when I was growing up were cola cubes, which, as their name suggests, had a taste that resembled a well known fizzy drink. Can you get these any more? And another thing! Haven't sherbet dips got smaller? I used to love these and we all used to drink the remaining sherbet after we'd devoured the stick of liquorice, turning our tongues yellow and alien like. I can also remember being able to buy a chocolate bar for 7p.
And who can remember taking the bottle of pop back to the off-licence to get 10p back? If you were lucky you'd have two bottles to return, and you could then afford a bag of sherbet lemons! My goodness, I was easily pleased in those days and I can't imagine many of today's kids getting THAT excited over the prospect of a trip to the newsagents. Can you?
Wirral Globe

Surely sweets aren't as bad for you as a lot of people make out?
3. Eating too many sweets cannot be placed in the same league as smoking or excessive drinking but its not a million miles away.
This is because the majority of sweets are made exclusively from refined sugar which has absolutely zero nutritional value. You may as well be eating cardboard.
But a much greater problem of refined sugar, is that it builds up in the blood (as glucose) to such an extent that much of it is eventually stored by the body - it cannot do anything else with it! This stored glucose then transforms itself into fat and that extra fat obviously causes weight gain.
The refined sugar in sweets also plays havoc with you're energy levels (giving you a quick boost followed by a huge slump) which can lead to everything from headaches and excessive perspiration to more series disorders such as Type II diabetes.
4. Pupils at a primary school in Lanarkshire have taken their fight to be allowed to sell sweets in their tuck shop to the Scottish Parliament.
A group of primary seven youngsters from Knowetop school in Motherwell said a ban on schools selling sweets and chocolate was "very unfair".
They have lodged an e-petition on the parliament's website and are calling for a change in the law.
Education bosses said healthy eating policies were helping tackle obesity.
The petition has been organised by a group of primary seven pupils who, as part of a citizenship programme within the school, have been looking at the role of pressure groups.
It stated: "Our tuck shop, which was run by the pupils, sold Fairtrade sweets and drinks as part of our schools involvement in supporting the Fairtrade movement.
Longer run this.
"We have been taught at school that sweets are a healthy part of a balanced diet and would like to be given the chance to develop a responsible attitude towards this."
The petition, lodged on the Scottish Parliament website last week, went on: "Buying sweets in our tuck shop is a more easily controlled and safer environment than our local shop.
"Parents know what is in our tuck shop but not what we would buy in shops."
It is estimated that more than a third of children in Lanarkshire are obese by the age of 15.
Graham Patrick, head of facility support services, which provides tuck shops to some North Lanarkshire schools, said legislation meant the council had to provide healthy foods in schools.
"Hungry for Success, the Scottish Government initiative, says crisps, sweets, fizzy drinks and so on should not be offered in school tuck shops," he said.
"As a result, we took the decision to withdraw such snacks and drinks from school tuck shops."
He added: "Understandably, some children are disappointed by that decision."


http://news.bbc.co.uk/1/hi/scotland/glasgow_and_west/8266385.st



Research into sweets

Definition for sweets - Confectionery is the set of food items that are rich in sugar, any one or type of which is called a confection.



Daily sweets 'linked to violence'
Children who eat sweets and chocolate every day are more likely to be violent as adults, according to UK researchers.
The Cardiff University study involving 17,500 people is the first into effects of childhood diet on adult violence.
It found 10-year-olds who ate sweets daily were significantly more likely to have a violence conviction by age 34.
Researchers suggested they had not learnt to delay gratification, but other experts said already "difficult" children might be given more sweets.
The researchers looked at data on around 17,500 people and found that 69% of the participants who were violent at the age of 34 had eaten sweets and chocolate nearly every day during childhood, compared to 42% who were non-violent.
Indian sweets

Indian sweets or Mithai, are a type of confectionery that rely heavily on sugar, milk and condensed milk, and cooked by frying, however the bases of the sweets vary by region. In the Eastern part of India for example, milk is a staple, and most sweets from this region are based on milk products.






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This is the completed Formal proposal.



Formal Proposal

Title of documentary – Allsorts

Topic – Sweets

Type of documentary – Mixed

Style of documentary – Informal, contemporary, witty and informative

Channel and Scheduling – BBC1, 19.00 on Sunday.

Target audience- Families, all ages.

Primary Research needed – Interview with elderly man talking about sweets of his childhood, Interview with young workers in “The rock shop”, Interview with dentist in surgery, about effects of sweets on the teeth.
Locations to film include, “Cadburys” factory, sweet shop, Elderly home, dentist, supermarket etc.

Secondary Research needed – Sweet websites, books about sweets, newspaper articles.

Narrative structure– Closed, Non linear and single strand.

Outline of content – Archive material including adverts, films, and music videos. Interviews, websites, filming of how sweets are made in Cadbury factory, local sweet shops.

Resource requirements – Digital stills camera, Adobe Premiere, tripod, video camera, microphone, computer and internet, sweets, music, people to interview.



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Running order


Documentary: Allsorts
Channel: BBC1
Scheduling: Sunday 7pm-7.30pm
Duration: (including advert break)

Montage of interview talking about subject but the audience don’t know what it is yet.
20secs








Opening Title- Allsorts written with sweets. Fast motion of different hands taking sweets. Background song ‘lollipop by chordettes’.
10secs



Slow panning of sweets along aisle whilst playing background music ‘I like candy –candy girls”.
15secs



Interview of workers in sweet shop explaining what life is like working in a sweet shop
1mim



Interview with elderly man talking about sweets from the past. Filmed in home environment. Questions such as, “How much money a week did you used to spend on sweets?”
1min





Interview with teenage boy being asked same questions as elderly man and results are compared.
1min





Montage of newspaper cut outs on articles about sweets. Scroll down of computer screen with articles about sweets and violence in children.
15secs




Interview of children fantasying about a world that was made out of sweets. Archive material of Willy Wonker film.
1min




Sweets in music. Interview with 50 cent, asking why he writes about candy in his songs and the sexual meanings related to the candy.
2mins




Fast cuts of different traditional sweets.
20secs




Mixture of interviews with people from different backgrounds and cultures and why they have different sweets on different occasions.
2mins




Filming of mother at checkout counter in a supermarket, and having a look at her trolley and how much sweets she has bought.
30secs




Interview with head teacher, about why vending machines have been removed from schools?
2mins




Fast panning around school canteen and zooming in on children eating sweets
30secs




Shot of sherbet on table and a hand writing “I love sweets”
5secs




How brands of chocolate has changed names over the years to make it more globally well known and accessible. Montage of different chocolate bars song “sweet like chocolate by shanks and big foot”.
3mins




Archive footage of the skittles advert. “Taste the rainbow”
5secs




Interview with owner of Cadburys factory, while footage of sweets being made is shown.
3mins





Worker making sweets in sweet factory and how sweets are made and what it is like making sweets every day.
2mins




World record sweets. E.g largest pear drop in the world.
20secs


Interview with Emma Bunton questions including “Why do you like lollipops so much?!” Song “My boy lollipop – spice girls”
1min 30secs




Footage of arcade and all the sweet machines available, and the giant lollipops that can be won.
20secs




Interview with dentist about the effect of sweets on teeth
1min




Montage of good and bad teeth
30secs



Archive of galaxy advert and interviews with woman why they like chocolate so much.
1min


Montage of children enjoying eating sweets.
20secs


Montage of variety of interviews talking about sweets and there different aspects.

Fast cuts of different sweets.
2mins 10secs


Break
2mins


Total
30mins





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Below is a sketch of our print advert.